77 Seventy Seven Auto announced the launch of its latest products during a special ceremony held on the second day of the Damascus International Fair, on August 8, 2025, at its booth No. 10.1. The event marked the official unveiling of the Xiaomi SU7 and ROX 01 models for the first time in Syria and the Middle East, reinforcing the company’s slogan: “The First Electric Car Agency in Syria” and its leadership in the local electric vehicle market.

The ceremony was honored by the presence of senior officials, including H.E. Minister of Industry Basil Abdul Hanan, H.E. Minister of Tourism Mazen Salehani, and H.E. Minister of Culture Mohammad Yassin Al-Saleh, alongside Mr. Mohammad Hamza, Director of Exhibitions. The event also welcomed prominent figures from the media and arts, underscoring the distinguished position of 77 Seventy Seven Auto as a pioneer in the electric vehicle sector.

During the event, Mr. Samir Hamisho, Chairman of the Board of 77 Seventy Seven Auto, delivered an official speech highlighting the company’s vision and strategy to strengthen the electric vehicle sector in Syria. This was followed by a presentation from Mr. Mahmoud Ghanam, Product Manager at 77 Seventy Seven Auto, who showcased advanced technologies in smart driving, safety systems, and energy efficiency through a detailed introduction to the new models.

Guests were given the opportunity to directly experience the features of the Xiaomi SU7 and ROX 01, exploring the latest innovations in the world of electric vehicles. This reinforced
 77 Seventy Seven Auto’s leadership in providing modern and sustainable solutions in the electric vehicle sector in Syria.

The launch event also reaffirmed the company’s commitment to delivering integrated solutions, including charging infrastructure, warranty programs, and after-sales services—demonstrating its dedication to ensuring the highest levels of quality, efficiency, and customer satisfaction throughout the electric vehicle ownership journey.